“There’s no greater act of hospitality than to embrace a stranger as one’s own.”
Ogilvy & Mather, Hong Kong Creative director: Pierre Desfretier Producer: James Brook-Partridge Account servicing: Adam O'Conor, Laura Le Roy Director: Bruno Aveillan Production company: Quad Productions Music composer: Bruno Coulais
Offering legendary hospitality around the world, the leading luxury hotel group ‘The Shangri-La’ which takes its name inspiration from the mystical, harmonious, fictional place described in the James Hilton’s 1933 novel Lost Horizon, unveiled a cutting-edge global brand campaign “It’s in our Nature” that duly expresses the group’s distinctive philosophy of hospitality ever since it began service in 1971.
The TV, in-flight, print and digital brand campaign’s highlight, a television commercial created by an internationally renowned advertising-agency Ogilvy & Mather and masterly directed by an acclaimed commercial director Bruno Aveillan, takes the viewer to epic locations to communicate a simple, but universal truth; “There’s no greater act of hospitality than to embrace a stranger as one’s own.”
VIDEO
Awesome!
You people did read that it was FICTIONAL, right?????????????
Fictional, but still wonderful commercial. :)
I love this short film them are real wolves surrounding him, they can be so very gentle.
Yes Anon'...fictional BUT, 99% of what the public is Taught to believe about Wolves, is FICTIONAL !!! You could easily make a case that Wolves ARE more Civilised than we Humans !!!!
Our ancestors will always watch over us...Beautiful commercial
Moral of the story, even though a man who was in danger wandered onto the wolves territory, they didn't attack or chase him off. They helped the enemy! A lesson us humans could learn from.